For parents

Your teenager shrugs when you ask. This helps.

School careers provision is often one meeting in Year 11. The routes you knew twenty years ago aren't the routes that exist now. Waypoint is the careers advice you'd give them if you'd done every job yourself.

What they'll actually get.

Honest job explainers.

What a solicitor, doctor, software engineer or management consultant actually does at 3pm on a Wednesday — plus the routes in, the odds, and the trade-offs.

Routes you may not know well.

Degree apprenticeships at PwC, EY, Rolls-Royce; school-leaver programmes; non-Oxbridge paths into professions that people assume require Oxbridge.

A conversation, not a quiz.

It asks what they enjoy, what wears them down, what they secretly think they might want — and builds a picture over time.

A concrete plan.

Subject choices, A-level combinations, work-experience approaches, application windows — sequenced so nothing is missed.

Think of it as tutoring — for what the grades are for.

Parents spend serious money on tutoring to lift a grade. Grades matter, but they're the means — not the end. Waypoint is the same kind of investment, applied to the decision the grades are meant to serve: what your child actually does next.

Built for under-18s. By design.

  • No ads. No selling data. Full stop.
  • Minimal data collection. First name, date of birth (so we apply the right protections), and what they choose to share in conversation.
  • Crisis signposting built in. If serious distress comes up, the app pauses careers advice and points to Samaritans, Shout, and Papyrus HOPELINE247 — plus a nudge to speak to a trusted adult.
  • Age-appropriate defaults. Marketing is off, privacy is set to the strictest position, and the tone is calibrated for a teenager — never a school assembly.
  • Your teenager is in control. They can see everything the app remembers about them and delete any of it — or the whole account — at any time.

Read the full privacy notice and safeguarding statement.

Set it up together.

Ten minutes with them at the kitchen table is the best way to start.

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